Styling for your branding photoshoot
COLORS
should reflect your profession
Your color pallet for your branding photos should reflect your profession in some way. For example, for a mental therapy practice you want your colors to present as calm and inviting, creating a warm and welcoming feeling vs a financial advising team, you would want to portray a sense of power while also presenting as safe and trustworthy. Another example would be an fashion designer, your styling should reflect your profession and your style whether that is bold and bright or minimalist and elegant.
See below for inspiration based on your field.
brand logo COLORS
Whether to incorporate any brand colors in your styling really depends on the color itself and you want to limit how strongly it is represented. It should be subtle hints of the color and not overpowering.
COLOR THEORY
The psychology of color plays a crucial role in branding. Color theory helps create a strong brand identity. While colors alone won't persuade a prospective client to purchase a product or service, the right colors can enhance brand visibility and loyalty. See below for what colors evoke what emotions.
Remember that each color encompasses a spectrum of gradients that can elicit various emotions. For instance, Bright Green symbolizes freshness and health, Light Green represents nature and balance, whereas Dark Green conveys luxury and elegance.
RED
Bold, Brave, Energetic, Passionate, Dominant, Youthful
PINK
Feminine, Happy, Youthful, Love, Kindness, Seductive, Confident
PURPLE
Wisdom, Luxury, Spirituality, Imaginative, Creativity
BLUE
Trust, Loyalty, Dependability, Logic, Serenity, Security
TURQUOISE
Communication, Clarity, Calmness, Inspiration, Self-expression, Healing
BROWN
Seriousness, Warmth, Earthiness, Reliability, Support, Authenticity
GREEN
Nature, balance, freshness, health, growth, prosperity, luxury
GREY
Timelessness, Neutrality, Reliability, Balance, Intelligence, Strength
YELLOW
Optimism, Warmth, Happiness, Creativity, Intellect, Extraversion
BLACK
Sophistication, Security, Power, Elegance, Authority, Substance
ORANGE
Cheerful, Fun, Friendly, Lively, Confident, Optimistic
WHITE
Cleanness, Clarity, Purity, Simplicity, Sophistication, Freshness
PATTERNS
You want the pattern or graphics to add to the photo, but not take over and draw attention away from you. It is going to help brand your business and personality.
The patterns you choose will also depend on your field. For example a banker should choose minimal patterns while a fashion designer can go a bit more bold and be playful.
FRAMING
When selecting the fit and style of your outfit, consider how it will look in both close-up and full-body shots.
Layers
Incorporating layers is a great way to add variety and depth to your gallery for example a blazer or sports coat.
NOT TOO TRENDY
These photographs represent an investment; it's important to choose a style that remains timeless rather than overly trendy, ensuring that your images remain relevant in the years to come.